| Digital Signage A Digital Sign is a display device which is used as an in-store sign to present constantly changing, computer generated, full motion video, photo-realistic graphics, text, and animation. It is a dynamic venue as opposed to static billboards and posters. Display devices that can be used in digital signage networks include:
Digital signage can take on many forms to meet the needs of multiple applications. Networked digital signs can deliver targeted information to employees for training, can influence buyers at the time of purchase in a retail setting, can deliver targeted information to employees for training, can influence buyers at the time of purchase in a retail setting, can deliver basic information such as weather and stock quotes, or can be used a part of an extensive customer support network. |
||||||
![]() |
||||||
Digital Signage Tools for Applications:
Digital Signage can be used for effective communication in a number of markets. Retailers and product manufacturers can benefit by reaching customers at the point of purchase while a customer is making their purchase decision. Such a powerful communication tool is an almost invaluable asset. However, digital signage can also be used to entertain and educate patients at doctors offices, inform guests of activities and services at a resort, and provide vital information to people in public spaces. The big advantage of digital signage is that it can be tailored to deliver specific messages at specific times and locations. Gone are the days where changing a message takes weeks. Digital signs respond to messaging needs instantly. |
||||||